So you’ve already worn it once. Does that mean you can’t wear it again? You spend a lot of your hard earned money on your marketing materials and marketing campaigns. Heck, people like me tell
Tip #1 Ok, so you Google yourself one morning while sipping your cup of coffee and something shows up that is less than flattering about your practice. It’s staring at you from the first page
I watched a video on Mashable this a.m. with the CEO of DoSomething.org, Ms. Nancy Lubin. It was a video interview where Ms. Lubin discusses some of the work her organization is doing with teenagers
We’re all guilty of it. We see or hear about a great idea and we go after it. Maybe it’s a ‘can’t miss opportunity’ in a local publication, or a pushy salesperson convincing us that
With as much work as we do helping to manage the online reputations of our physician clients, it is critical that practice managers focus not just on doctor bedside manner but also take a
For somebody, it's always budget planning time. As you begin to prepare your budget next year, it’s imperative you look at this year's metrics before just settling on things to do throughout the next 12
So you’ve got your Facebook page finally. You’ve set up your Twitter account and sent a few tweets. There’s only one problem: no one is interacting or responding to what you’re doing. What gives? Odds
You may have heard of a little upstart search engine calling themselves Google. Averaging just over 5 billion searches per day throughout the world, Google has become the undisputed “go to” answer engine. Recently, they’ve
Like any business, your medical practice needs cash flow. And, the fastest way to increase cash flow is to bring in new business. You want to bring the most dollars in while limiting the amount of
Some people out there will argue that traditional public relations as it was once known is dead (or, rather, dying a slow death). Others will say that traditional public relations has simply evolved – that
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