Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
Free 2027 Healthcare Observances Calendar: Plan Your Medical Practice’s Marketing
Looking for an easier way to plan your healthcare marketing content in 2027? Insight Marketing Group (IMG) has you covered with our FREE 2027 Healthcare Observances Calendar, featuring important healthcare awareness days, weeks, months, and holidays throughout the year. Whether you're a physician, nurse, therapist, medical practice owner,
A Strategic Framework: Effective Ways to Grow Patient Volume in Independent Practices
The Operations Audit: Access and Capacity The Digital Imperative: Online Self-Scheduling The Math of Growth: Budgeting for ROI Evolving the Physician Liaison: Data Over Donuts Precision Marketing: AI and OTT Advertising Frequently Asked Questions How to Schedule a Growth Audit Today In a landscape where health systems and
5 Surprising Truths Reshaping the Pharmaceutical World
The pharmaceutical and healthcare industries often have a reputation for moving at a glacial pace. But behind the scenes, a massive and rapid transformation is underway. Driven by a convergence of powerful new technologies, rising patient expectations, and intense regulatory pressure, the ground is shifting beneath the feet
The Future of Healthcare Marketing: How to Win in the Digital-First Era of 2026
The healthcare industry is undergoing its most dramatic transformation in decades. By 2026, the traditional silos separating marketing, operations, and patient care will have completely dissolved, creating an integrated ecosystem that demands a fundamentally different approach to practice growth. For healthcare providers, practice managers, and medical marketing professionals,
Orthopaedic Growth in 2026: How Independent Practices Can Win with Precision Marketing, Privacy Compliance, and Patient Access
Independent orthopaedic practices are operating in a radically different environment than just a few years ago. Rising operating costs, flat reimbursement, increased regulatory oversight, and changing patient expectations are forcing a strategic reset. In 2026, sustainable orthopaedic growth depends on three interconnected pillars: Precision service-line marketing Privacy-first digital
Start With Gratitude: How Medical Practices Can Use the Holidays to Strengthen Relationships and Build Culture
In the whirlwind of managing a medical practice—balancing patient care, staff retention, and daily operations—it's easy to let the holidays slip by as "just another busy season." But the holidays present a unique opportunity, not only to express gratitude, but also to strengthen the culture and relationships that
