Video advertising has become an increasingly popular form of digital marketing over the past few years. With the rise of video-sharing and short form video platforms like TikTok and Reels, video ads are now more accessible than ever. Video ads for doctors are also becoming the best way to be seen and heard in your local community. You can build your practice awareness just with a 7- to 15-sec video ad on a Instagram or TikTok.
In this blog, we will explore the statistics and trends surrounding video advertising and why it is a crucial component that must be added to your practice’s marketing strategy.
Should You Switch to Video Ads for Your Digital Campaigns?
In most cases, your video ads are going to get more engagement and clicks. This is because video ads automatically play on your audience’s feed, and on mobile, it’s the best experience to convey direct messaging to your target.
Video ads also work wonders to keep almost any audience engaged with your brand. You can find more tips like TikTok Advertising for Doctors on our website.
For example, doctors who use patient testimonial videos, practice tour videos, and before/after videos will get more shares, in addition to clicks. When videos are paired with engaging lead magnet campaigns that use email marketing, you are likely to get a new patient. Talk to us about patient lead magnets.
Video content is highly engaging
According to a 2023 study by HubSpot, video is the most engaging type of content on social media. In fact, videos receive 1200% more shares than both images and text combined. This is largely due to the fact that video content is easier to consume, and can often communicate information more effectively than text or images alone.
Video ads are highly effective
A recent study by Google found that video ads have an average click-through rate (CTR) of 1.84%, compared to a 0.05% CTR for traditional display ads. This is due to the fact that video ads are more engaging, and can effectively convey a brand’s message and value proposition.
Video ads drive conversions
According to a study by Wistia, video on a landing page can increase conversions by 80%. This is because videos allow businesses to effectively communicate their value proposition, and help to build trust with potential customers. Additionally, video ads are often more memorable than other types of ads, which can increase brand recall and drive long-term conversions.
Video ads are mobile-friendly
With the rise of mobile devices, video advertising has become increasingly mobile-friendly. According to a report by Invodo, mobile video consumption has increased by 100% every year for the past five years. This trend is expected to continue, as more and more people use their mobile devices to consume video content.
Video ads are cost-effective
Despite its growing popularity, video advertising is still relatively cost-effective compared to other forms of digital marketing. According to a study by Wordstream, the average cost per click for a video ad is just $0.10, compared to $0.44 for a display ad.
Video ads show off your practice and doctors
Video advertising for doctors is extremely important. You can tell a story much better with video than you can with images and text. In addition, videos instantly play on your target audience’s feed. Since short-form videos average 7 to 15 secs in length, you have a great opportunity to capture your audience right then and there when they are active online. With a quick lead form, you can capture their interest and add them to your marketing list quickly without ruining their experience.
If you want to drive patients to your practice, video advertising has become an increasingly important component of modern marketing strategies.
With its high engagement rates, effective communication, cost-effectiveness, and mobile-friendliness, it is clear that video advertising will continue to play a significant role in the future of digital marketing.
Get Video Advertising for Your Practice
Whether you are a small practice looking to reach a local audience or you have a larger, national audience you are trying to reach, video advertising is a powerful tool that can help you achieve your marketing goals. Our experts can talk to you about your video marketing project and provide you with a full film production team to help you achieve your goals. Schedule a discovery call.