The above audio blog is based off of the original piece of content below.
1. Find out what’s being said – Google Yourself
The quickest and easiest way to find out what’s being said about you and your practice is to do a quick Google Search on your name. Sign up for Google Alerts and receive a weekly email with any new posts that include your name in them. Remember, if what is being said is good info then you want it on the first page of Google. If it’s not so flattering, you don’t want it on page one.
2. Claim Physician and Location Profiles and Correct Bad Information
A lot of what you will see when you Google yourself are patient generated reviews on websites like Healthgrades.com, Vitals.com, Yelp.com and more. It’s critical that you visit all of these websites regularly to make sure that your profile is accurate.
3. Create Custom Content
Have you ever heard the expression to ‘smother with love’? This expression applies to proactive reputation management too. The best way to get rid of a bad comment about you on the front page of Google is to smother it with positive content. This includes yoursocial media content, article submissions, video, etc. The more you put out there, the less likely you are to see negatives on that ever important front page.
4. Embrace Criticism
People are going to say negative things – get used to it. In fact, some of it may very well be warranted. Learn from criticism and be willing to respond publicly to it. Even if you don’t have an answer to a specific complaint or do not want to air your dirty laundry, at the very least respond publicly that you will respond privately.
5. Make Adjustments
You can learn from what people are saying about you. If it’s poor customer service, invest in some training for your employees. If it’s slow wait times, make adjustments in your office. If you’re office is dimly lit, buy some better lighting. You have to be willing to accept what others say and then do something about it (hopefully to prevent others from continuing to say the same things if they’re negative).
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