A medical provider users TikTok on her mobile phone to promote her practiceTikTok has emerged as a popular platform for short-form videos, with millions of users and a rapidly growing user base. If you’re looking to grow your TikTok presence, one of the most effective strategies is to improve your TikTok SEO. In this blog, we’ll explore some of the key ways you can improve your TikTok SEO and increase your visibility on the platform.

Choose Keywords Wisely

Hashtags are your lifeline on TikTok. It’s the whole reason most accounts are found.

TikTok’s algorithm relies heavily on keywords to determine what content is relevant and what isn’t. Make sure to use keywords in your video titles, descriptions, and hashtags to help the algorithm understand what your video is about.

Research keyword tools or get a keyword report from Google to see what top videos and sounds are being used.

Or you could just use this simple TikTok hashtag tool: https://tiktokhashtags.com/

Use Popular Hashtags

A close-up of hands using TikTok on a mobile phone

Hashtags are an important part of TikTok’s discoverability algorithm. The more popular the hashtags, the more likely your videos will be seen by a larger audience. Make sure to use popular, relevant hashtags in your videos.

Consistent TikTok Posting Schedules

Regular, consistent posting can help boost your TikTok SEO. By posting regularly, you’ll keep your audience engaged and the algorithm will view your account as active, increasing your visibility.

Optimize Your Profile

Your TikTok profile should include a clear profile picture, a catchy username, and a bio that clearly describes what your account is about. This information helps TikTok understand who you are and what your content is about, which can improve your discoverability.

Key Tip: Use 1-2 keywords or a hashtag, both are discoverable in TikTok search.

Engage with Your Audience

SEO doesn’t stop at your profile, captions, hashtags, and video content–you can also put it in your comments. The comment section can also be found in search but make sure to use hashtags for 100% deliverability and discoverability.

A mobile phone is locked into a tripod to film a video for TikTok

Engaging with your audience is a key part of TikTok SEO. Responding to comments, asking questions, and engaging in challenges can help boost your visibility and keep your audience engaged.

Use Video Editing Tools

TikTok provides various video editing tools that can help improve the quality of your videos. Take advantage of these tools to make your videos stand out and attract more attention.

Collaborate with Other Users

Collaborating with other TikTok users can help expand your reach and improve your discoverability. Look for other users who have similar interests and collaborate on videos to reach a new audience.

In conclusion, improving your TikTok SEO can help increase your visibility on the platform and attract more followers. By using keywords, hashtags, and engaging with your audience, you can improve your discoverability and grow your TikTok presence.