Welcome back to the second part of module one of our 9-part Internet marketing course designed to lay out a comprehensive strategy to bring more patients into your office without breaking the bank.

In this Session we Discuss:

• Inbound vs. Outbound Marketing (and How it Can Cost You Money and Patients Not Knowing Which One to Use)
• Online Reputation Management Tips for Succeeding and Reducing Headaches
• Simple Ways to Boost Your Physician’s Online Reputation Overnight
• The Key Benefits of Content Management for a Practice of Any Size
• How to Create a Piece of Content that Will Last for Years to Come

Additional Resources:

• PDF – Slides
• Budget Worksheet
• Budget Worksheet Video Walkthrough
• Editorial Calendar with Sample Posts (and a video explaining how to set it up)
• Key Online Reputation Management Sites:
  • Vitals.com
  • HealthGrades.com
  • RateMDs.com
  • Yelp.com
  • Note: Google search results and your practice’s Facebook page should also be monitored