Every month there are dozens of opportunities to leverage holiday observances to market your medical practice. 

If you haven’t yet acknowledged May holidays and observances, there’s still time to create some quick and easy content to engage patients on your social media channels. 

Check out our list of May holidays and topics you can use to promote them at your medical practice below.

Oh, and if you’d like to get more holiday observances and marketing ideas, download our free calendar and strategy guide here.

Dermatology Practices:

Skin Cancer Awareness Month

Topics you can use to promote Skin Cancer Awareness Month:

  • How can patients prevent skin cancer?
  • What are the signs that a mole or spot might be cancerous?
  • What should patients know about the right way to use sunblock?

ENT Practices:

Asthma & Allergy Awareness Month, Better Hearing & Speech Month

Topics you can use to promote Asthma & Allergy Awareness Month or Better Hearing & Speech Month:

  • What are five signs your patient’s kid might have asthma?
  • What should patients know about local allergens?
  • How can patients prevent hearing loss?

Ophthalmology Practices:

Healthy Vision Month

Topics you can use to promote Healthy Vision Month:

  • What options do your patients have to improve their vision?
  • What is the difference between LASIK, RLE, and contact lenses?
  • What are the risk factors for developing glaucoma?

Orthopedic Practices:

Arthritis Awareness Month

Topics you can use to promote Arthritis Awareness Month:

  • What causes patients’ wrists to hurt?
  • Are there at-home remedies for arthritis?
  • Is arthritis reversible?

Monthly observances and holidays like these are a good way to have something relevant to talk about and position yourself and your practice as the local experts. 

For more simple content ideas to market your practice be sure to listen to the Dr Marketing Tips Show, available on YouTube and your favorite podcast platform.