Allison Dunn, CEO & Executive Coach of Deliberate Directions, featured marketing expert and president of Insight Marketing Group Jennifer Thompson recently on their Deliberate Leaders podcast.
Since 2006, Thompson and her team have been providing full-service medical marketing solutions and strategy to independent specialty practices.
Tune in to discover:
- How online reviews drive new business
- How to claim directory listings
- Learning how to engage your employees in the marketing process
- How to respectfully ask for reviews
- How to follow up with clients who haven’t left a review
- Understanding how to stay within Google and Yelp’s guidelines
- What key performance indicators to watch
“Ultimately you can throw all the money you want out there in the world, but if you really just focus on your people [employees and patients], they’ll do your marketing for you. They have to understand where they fit in the big picture,” says Thompson.
Listen to the podcast here:
About Jennifer Thompson
Jennifer Thompson is the founder and President at Insight Marketing Group and Insight Training Solutions. She founded the medical marketing company in 2006 after an unsuccessful run for political office (which she went on to win in 2010 & 2014). Jennifer has two decades of experience in marketing in the areas of technology, retail and medical for small businesses and Fortune 100 companies. She is co-host of the weekly podcast show, DrMarketingTips.
About Insight Marketing Group and Insight Training Solutions
Since 2006, we have worked side-by-side with medical practice administrators, physicians, and support personnel to attract and retain patients, protect reputations online and develop employee engagement initiatives to reduce turnover and improve the patient experience.
We’re all about helping you attract and retain more patients without creating additional headaches and responsibilities on your already full plate. Our mission is to help you solve problems big and small using data-driven strategy and creative ideas that produce measurable results.
We create learning environments where your employees can thrive. Whether you select an on-demand or live facilitated training solution for your medical practice, our educational coursework offers you an ongoing and complete solution to engage, educate and empower your team.
Free Healthcare Awareness 2024 Calendar
Nearly every month of the year has a health holiday or observance, and there are also a number of awareness months that your patients and staff would love to know about. You also don’t want to miss chances to celebrate with your practice’s followers.
