Sano Orthopedics is expanding beyond orthopedics to become a true multispecialty practice. This growth includes adding vascular services and more specialties in the near future, marking a pivotal shift for the practice. To support this significant expansion, Insight Marketing Group partnered with Sano to launch a new website that reflects their evolving brand and enhanced service offerings.
This comprehensive website project involved not only updating their branding and messaging but also moving their main URL and establishing all necessary redirects. With a new digital home that captures Sano’s expanding focus, the practice is poised to continue its growth while ensuring patients can easily access and navigate their services.
Key Website Enhancements
The new Sano website boasts several improvements designed to support the transition into a multispecialty practice and provide an improved patient experience.
- Updated Branding and Messaging: The refreshed branding highlights Sano’s transition from solely orthopedics to a multispecialty practice, with a focus on their new services like vascular care.
- URL Migration and Redirects: We moved Sano’s main URL and established redirects to ensure a seamless transition for patients and search engines alike, helping maintain continuity during the brand’s expansion.
- Modern, User-Friendly Design: With intuitive navigation and clear calls to action, the new website makes it easier for patients to explore their expanded services and take action. The site is optimized for desktop, tablet, and mobile users.
- Focused on Key Service Lines: The design emphasizes Sano’s growing list of specialties, making it easy for patients to find and learn more about the services most relevant to their needs.
- Collaborative Process: Sano’s medical team was integral in shaping the website’s priorities, ensuring the new content and design aligned with their goals.
Enhancing Patient Engagement Through Digital Experience
Beyond the visual and technical enhancements, the new website prioritizes patient engagement. The site empowers patients throughout their healthcare journey by providing valuable resources and informative content upfront in an easy-to-load, mobile-first design.
- Comprehensive Service Information: Detailed descriptions of Sano’s new specialties, including vascular care, help patients understand their options and make informed decisions about their treatment.
- Clear Calls to Action: Each service page is designed to drive conversions, making it easy for patients to take the next step, such as scheduling an appointment or learning more about their condition.
- Interactive Features: Patients can access educational videos, blogs, and other interactive content to stay informed and connected.
The newly launched website for Sano marks an essential step forward in supporting their transition into a multispecialty practice. Combining updated branding, a seamless URL migration, and the latest web functionality will make this site a valuable tool for current and future patients.