In this episode of the DrMarketingTips Show, Jennifer and Corey dig into a new wave of search disruption known as GEO (Generative Engine Optimization) and what it means for your medical practice.
With platforms like ChatGPT, Claude, Grok, Perplexity, and Gemini reshaping how patients find care, traditional SEO is no longer enough. Instead, practices need to start optimizing content for AI-generated search results, especially if they want to stay competitive in this rapidly evolving landscape.
Whether you’re just hearing about GEO for the first time or you’re already reformatting content, this episode provides a clear roadmap for how to get started and put your best foot forward.
Tune in to Discover:
- What GEO is and how it differs from traditional SEO
- Why AI-powered search results are reducing clicks to websites (and how to adapt)
- 5 practical steps to optimize your content for AI-generated answers
- The role of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) in boosting visibility
- How to audit your current content and improve formatting for AI tools
- The importance of FAQs, citations, quotes, and structured language
- Why “common language” matters more than technical credentials in search visibility
Subscribing and Rating Our Podcast
If you like what you heard, please take a few seconds and subscribe, rate and review our show on Apple Podcasts. Here’s how:
Subscribe
To subscribe, click this link to open Apple Podcasts on your computer and then click “Listen on ” button next to the artwork. This will redirect to the Apple Podcasts app where you click the “+Subcribe” button on the righthand side.
Ratings and Reviews
To leave us a rating and review, scroll down to the “Ratings and Reviews” section below the episode listings. Then, you can click the button that says “Write a Review” and proceed to give us 5 stars *wink*.
