Have you ever considered using marketing funnels to drive revenue to your medical practice? Heck, what does that even mean? Well, if you’re focused on creating great content (something we preach all the time), then the next step is to put your content strategy into action via a marketing sales funnel.
Visit Facebook.com/drmarketingtips on Thursdays as Jenn and Corey go live to discuss the issues affecting medical practice marketing. Watch the video from this podcast episode.
According to RingDNA, the definition of the marketing sales funnel (also known as a revenue funnel or sales process) refers to the buying process where companies lead customers when purchasing products or deciding on services. A funnel is divided into several steps, which differ depending on the particular sales model.
In layman’s terms, a marketing sales funnel is the method your medical practice uses to build awareness about your practice, show why your doctors are the best choice for your particular specialty or service and ultimately convert potential patients into actual patients.
Tune in this week to discover:
- The secret nobody else is using to differentiate their practice from just about everybody else
- What it means when you hear TOFU, MOFU and BOFU and how it applies to your marketing strategy
- How a marketing funnel is the natural progression to amplify your content marketing efforts (Hint: This is where you finally see ROI)