Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
Improving the Patient Experience with the Help of Technology
Part of the “new normal” for medical practices means adapting and finding new ways to thrive. Prior to the COVID-19 pandemic, patient experience was a key focus for many practices; but it was, understandably, pushed to the proverbial backburner in favor of, oh, about 200 other things from
5 Public Relations Strategies for Your Medical Practice
Having a well-designed public relations strategy can quickly establish your practice’s expertise with local referring physicians and with potential patients. In this article we’ll outline and dig deeper into 5 public relations strategies for your medical practice. There is growing demand for new information about health and medical
How Can You Help Your Business Grow?
Mark Thackeray, the host of The Dental Marketing Secrets Podcast, featured marketing expert and president of Insight Marketing Group, Jennifer Thompson, to discuss how you can engage your team in your marketing efforts. Since 2006, Thompson and her team have been providing full-service medical marketing solutions and strategy
Why Should You Focus on Patient Experience and Training Your Employees?
Greg Kihlström, best selling author, speaker, entrepreneur, and host of The Agile World, featured marketing expert and president of Insight Marketing Group, Jennifer Thompson, to discuss patient experience and training employees. Since 2006, Thompson and her team have been providing full-service medical marketing solutions and strategy to independent
How Can You Help Your Business Grow?
Dr. Kevin Coughlin, the host of Ascent Dental Radio, featured marketing expert and president of Insight Marketing Group, Jennifer Thompson, to discuss valuable and focused strategies to grow your business. Since 2006, Thompson and her team have been providing full-service medical marketing solutions and strategy to independent specialty
Understanding the Impact of Online Reviews
Chuck Blakeman, Entrepreneur, founder of Crankset Group, acclaimed author and speaker, and host of Get Off the Treadmill Podcast, featured marketing expert and president of Insight Marketing Group, Jennifer Thompson, to discuss the impact that online reviews have on your bottom line. Since 2006, Thompson and her team
