Jennifer Thompson, CEO and President of Insight Marketing Group, contributed to MGMA's "Advanced Strategy for Medical Practice Leaders: Operations Management Edition.” It provides the know-how to boost your practice's operations and marketing for today’s
As the director of a busy primary care practice in downtown Chicago, Dr. Ethan Smith thought he had seen it all in his 20 years of medicine. But nothing prepared him for the staffing shortages
With nearly 1,700 accredited pharmacies throughout the U.S., standing out amongst the competition can be a real challenge. If you’re looking for easy, inexpensive ways for your specialty or compounding pharmacy to stand out
Do you struggle to figure out what to promote on social media day by day? Are your doctors always asking you to get them on the news? One of the keys to a successful
If you’re reading this, we don’t have to tell you how difficult hiring and retaining employees is in today’s market. To compete, you now have to market your practice to potential employees, just like
Every month there are dozens of opportunities to leverage holiday observances to market your medical practice. If you haven’t yet acknowledged May holidays and observances, there’s still time to create some quick and easy
Patients rely on digital resources 2.2x more than provider referrals when choosing a healthcare provider according to Press Ganey’s Consumer Experience Trends in Healthcare 2021 survey. Today, the modern patient journey is vastly different
“What worked yesterday doesn’t always work today.” - Elizabeth Gilbert Social media is always evolving, and sometimes the tried and true strategies from just a year or two ago don’t work anymore on the
Content creation for your medical practice can take a lot of forms, so how can you get started and where should you put all this content once you’ve created it? In this episode of
Effective marketing programs today focus on accuracy and access to information, a clean digital footprint, and an omnichannel patient experience. Research-based decisions and personalized communication are the keys to differentiating from competitors and creating
