Your next patient has likely decided on your practice before they ever pick up the phone.
In this special episode of the DrMarketingTips Show, Corey shares a presentation originally delivered to approximately 150 practice administrators at the Healthcare Leaders Association conference in Minnesota about what’s changing in healthcare marketing and what leaders need to be paying attention to now.
From how patients discover and evaluate practices to AI, online reputation, digital access, privacy, and website risk, Corey walks through the areas that can have the biggest impact on attracting patients while protecting your organization.
Tune in to Discover:
- Why the patient journey increasingly starts online, and how your Google Business Profile, website, reviews, and booking experience influence whether someone chooses your practice
- How reducing friction in online scheduling and patient access can improve conversions without increasing your advertising budget
- Why reviews are more than a marketing metric and how they can reveal opportunities to improve the patient experience
- How AI is changing search behavior, what AI visibility means for healthcare practices, and why website traffic alone may no longer tell the full story
- The privacy, tracking, consent, accessibility, and AI-related risks practice leaders should be discussing with their marketing, website, and IT partners
Healthcare leaders don’t need to become marketers, SEO experts, or AI specialists. But they do need to know whether their teams and partners are focused on the right things. Start with the fundamentals, measure what actually drives appointments, understand where your risks are, and make sure someone inside the organization owns the process.
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