The Anatomy of a High-Converting Healthcare Website (Doctors & Medical Practices: Read This!)

Every medical practice should have a thriving website at the center of its digital marketing strategy. We’ve created this infographic with the latest tips for medical practices and businesses who want: 

  • High traffic websites with a streamlined patient experience.
  • Higher-converting landing pages and online appointment scheduling.
  • More tools and resources that optimize operations.
  • Insightful content that will rank their practice website higher in search results.

Anatomy of High-Converting Medical Websites: Here’s 7 Things Your Practice Website Needs

Improving your medical practice website depends on your specific business goals, but you should always be testing your patient experience and adding new content. This infographic provides several tips and ideas so you can improve the design of your website. 

Whether you’re a doctor looking for a practice website design, a new medical professional needing a landing page, or part of a healthcare organization, this infographic is packed with valuable insights to boost your online presence and patient engagement.

Why Healthcare Website Design Matters

Take a look at some of the numbers in recent years on digital experiences of patients. Medical websites for practices and businesses need to have a few things to keep patients happy and coming back when they have a healthcare need.

prefer to use digital tools.

67% of patients

68% of patients

are more likely to choose a provider who offers the ability to book, change or cancel appointments online.

Want to learn more? The infographic guide “Anatomy of High-Converting Medical Websites: Here’s 7 Things Your Practice Website Needs,” takes you on a visual journey in practice website design, revealing key statistics, strategies, and best digital practices for creating a website that not only looks fantastic but also earns more traffic and appointments

Take a Look at What’s In the Infographic

  • Patient-Focused Navigation: Discover why 75% of consumers judge the credibility of healthcare services based on website design. Explore how intuitive navigation, user-friendly layouts, and engaging visuals can make all the difference.

  • Online Booking: Learn how to build trust with your patients through secure appointment booking, scheduling confirmations, and user reviews. Learn how seamless online scheduling can streamline your practice.

  • Patient Resources: Uncover the importance of providing comprehensive information on your website. Explore the impact of educational articles, patient testimonials, and downloadable resources.

  • For Patients to Know & SEO: Dive into the world of search engine optimization (SEO) for medical practices and understand why 82% of patients use search engines when looking for healthcare. Discover strategies for better visibility and higher search engine rankings.

  • Built for Now: Discover the importance of a responsive, fast, and mobile-optimized design that adapts to various devices and browsers.