Technology is transforming healthcare marketing faster than ever, and medical practices that don’t adapt risk getting left behind. In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey break down the digital disruptions reshaping patient expectations, marketing strategies, and the very future of healthcare search.
From AI-powered search engines and online scheduling tools to the increasing role of reviews and patient experience, they discuss what’s changing, what’s coming next, and how you can stay ahead of the curve.
Tune in to Discover:
- The New Healthcare Consumer Mindset:
- How on-demand expectations shaped by Amazon, Uber, and Netflix are changing how patients choose providers.
- Why healthcare is now a customer service industry—whether we like it or not.
- The Power of Digital Presence & Reviews:
- Patients now rely on online reviews and digital resources 3x more than word-of-mouth referrals.
- How your website has become the digital front door—and why outdated or inaccurate information will turn patients away.
- The Demand for Frictionless Online Scheduling:
- 60% of patients prefer online booking, yet many practices still struggle to implement it.
- Real-world challenges: What happens when a practice’s scheduling tool goes offline for 30 days?
- The Shift from Clinical Expertise to Consumer Experience:
- Why Starbucks isn’t a $100B company because of great coffee—and what that means for your practice.
- How patient experience and convenience now matter as much as clinical qualifications in choosing a provider.
- The Googleization of Healthcare & The Rise of AI Search:
- Patients are no longer just Googling—they’re using AI search engines like ChatGPT, Perplexity, and Gemini to get medical advice.
- How AI-powered voice search is already recommending specific doctors and practices—and what you can do to make sure your practice shows up.
- The Future of Healthcare Marketing:
- Why marketing is no longer a “nice-to-have” but a necessity for survival.
- How HR, operations, and marketing need to work together to create a seamless patient experience.
- Lessons from Blockbuster vs. Netflix—will your practice keep up or be left behind?
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