Web-Outs Take a Walk On Your Website
Posted by Insight Marketing Group on October 5, 2009 · Leave a Comment
Have you ever wondered what it would be like to take a walk on your website? George Tsafonias can tell you. He markets an innovative technology tool to help businesses more fully engage prospects and clients directly from their company’s website.
Tsafonias owns WebOuts Technologies LLC (www.FloridaWebOuts.com), an emerging technology company that provides interactive features to businesses and organizations. WebOuts help you convert website visitors into customers like never before. “Basically where every other company ends is where WebOuts begins,” says Tsafonias.
A WebOut is a technological tool combining video and web; it virtually allows business owners to walk out on to their websites or email and communicate with customers in a friendly, relational way.
Beyond a simple MediaPlayer box on a website, which requires a large download and appropriate version media player, WebOuts are creative three-dimensional videos of a person or group that can deliver a sales pitch, demonstrate a product, gesture to important areas of the website and much more. It can play automatically or on-demand, and also be adapted for web-based banner ads, your company’s intranet, online training tools, or nearly any other application.
“Text-based websites and emails are flat, boring, and unemotional, and they don’t inspire people into action,” explains Tsafonias. “People learn best when you provide information in their specific learning style – audio, visual, kinesthetic, or text. WebOuts allow you to capture more customers because you hit every learning style of your potential customer.”
The cutting-edge process begins in a local video production studio where WebOuts are filmed in High Definition. Companies can utilize an actor if they wish; however, in Tsafonias’ experience no one can show the vision and passion that is their business better then the actual business owner. “We have the ability to shoot everything from a single person to a tractor trailer.” The footage is then encoded and turned into the WebOut. The playback utilizes Flash technology and proprietary coding. WebOuts can be rotated so every time somebody comes to the website they hear and see a different message.
Some of the most fascinating features are emailable WebOuts (known as E-WebOuts), which allow you to directly communicate to the end user, once again hitting every single learning style. Your dynamic message can automatically transition potential customers back to your website to either make a purchase or contact you for service.
WebOuts recently introduced a specialized application for musicians. Fans can see and hear songs performed right on the artist’s website, change between song tracks, and even purchase a CD simply by rolling the mouse over the WebOut.
Another application Tsafonias is excited about is the Direct to Desktop WebOut. New or existing customers can download this application to their own personal computer. This behind-the-scenes software (it sits on your browser’s tool bar) serves as a direct notification tool for ongoing communications. Think of the South West Airlines DING notification tool and then add in a WebOut video message.
Included in Tsafonias’ service is professional script analysis, coaching, and, if needed, encoding and embedding the WebOut. More importantly, there is only a one-time fee per production, no additional hosting or per click costs. Unlike most direct mail campaigns, you own your WebOut and can use it time and again at no additional cost.
“We offer scalable productions that are cost-effective for both large and small companies,” assures Tsafonias, who believes WebOuts are a perfect way to reinvigorate a company. “Your only limitation is your own creativity.”


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