You may or may not have heard that as of May 30, 2012, Google Places is no more. Don’t panic, you and 80 million other Google Places pages aren’t gone – they’re just different. Things are changing, but all of your hard work will not be completely erased in the name of social integration. Google Places has been replaced by the new Google+ Local pages in an effort to make your page more interactive and even more targeted.
A brief overview of what’s changing includes:
- A new “Local” tab within Google+ (yes, that Google+ account you’ve been holding off on getting because you didn’t think you needed it just became really, really relevant in case you were wondering)
- Zagat reviews will replace the generic ‘stars’ so people can get a more detailed rating of your business and your service (note: until you have enough Zagat reviews, you will keep your star rating)
- The Google+ “Circles” feature will be used to find/filter reviews
Aside from your page looking a bit different, it should (in theory anyway) be easier to update photos, videos and updates. It will also make conversations with patients easier to organize and follow for business owners.
One of the biggest anticipated changes is the fact that the new pages allow you to develop followers and message them, mimicking the social interaction found on Facebook and Twitter.
You’ll want to claim your profile, add photos/videos, and develop reviews and followers more than ever because these pages will now be indexed, like a website. When indexed, your site will come up more in rankings – leading to more leads and more patients.
Need help taking care of all this for your medical practice? Give us a call. 407-382-5660.