It seems that everyday there is a new website out there offering patient evaluations about their experience at your office.  A few weeks ago we noticed that Vitals.com had started posting video reviews on select specialties.  Depending on the depth of your experience, the reviews posted by your patients (or often disgruntled employees or possibly [...]

1 – Find out what’s being said – Google Yourself The quickest and easiest way to find out what’s being said about you and your practice is to do a quick Google Search on your name. Sign up for Google Alerts and receive a weekly email with any new posts that include your name in [...]

In the high-cost world of advertising, how do you know you’re spending your dollars in the right place? Tracking your advertising and marketing results is incredibly important to ensure your campaign is not only branding your medical practice (making noise), but it’s also driving viewers/readers to your office (getting results). Better still, if you know [...]

You’ve developed a marketing plan and you feel confident is has all the potential in the world to benefit your practice.  Now what? Well, you’ll need to figure out how to get from point A to point B.  And, just like when you travel, you’ll need an efficient vehicle to take you and your practice [...]

If you or your office is already on Facebook, chances are, you’ve seen the trendy new “timeline” layout that many users are updating their accounts with. Consider these folks early adopters, but as of April 1, you won’t have a choice. You’ll wake up to the timeline layout and there’s nothing you can do about [...]