We’re all guilty of it.  We see or hear about a great idea and we go after it.  Maybe it’s a ‘can’t miss opportunity’ in a local publication, or a pushy salesperson convincing us that traditional yellow page advertising still works.  No matter what it is, we have all fallen victim to marketing our business [...]

We hear all the time from our clients about how they want more patients.  When we get down to it, the prospective client doesn’t only want more patients.  They want a certain type of patient – one that pays well and has good insurance among other things.  When a physician’s office calls me and says [...]

Another year, another “hot for 2012” article. I know, the idea may be older than your tried and true New Year’s Resolution to lose weight, but each year brings with it new challenges and innovations for marketing your medical practice. In today’s digital world, a lot of the trends emerge from the usage and wider [...]

Creating content for your website is essential to help you achieve the highest possible organic rankings in search engines. If you think content creation is for the birds, you’re right. It’s for the really smart birds that get lots of traffic on their site. In this day and age, content is king. Roughly 68 percent [...]

It’s almost turkey time, which means those sleigh bells will be ringing before you know it. And that, of course, means that 2012 is just around the corner. If you haven’t started planning your 2012 marketing budget yet, well, I’m disappointed in you. But that’s ok, there’s still time and I’ll forgive you if you [...]