In the high-cost world of advertising, how do you know you’re spending your dollars in the right place? Tracking your advertising and marketing results is incredibly important to ensure your campaign is not only branding your medical practice (making noise), but it’s also driving viewers/readers to your office (getting results). Better still, if you know [...]

You’ve developed a marketing plan and you feel confident is has all the potential in the world to benefit your practice.  Now what? Well, you’ll need to figure out how to get from point A to point B.  And, just like when you travel, you’ll need an efficient vehicle to take you and your practice [...]

If you or your office is already on Facebook, chances are, you’ve seen the trendy new “timeline” layout that many users are updating their accounts with. Consider these folks early adopters, but as of April 1, you won’t have a choice. You’ll wake up to the timeline layout and there’s nothing you can do about [...]

So now that we’ve reviewed how to start building your new relationships (tip 1) and how you should communicate with them (tip 2), what’s next? Outside of carefully selecting a target group to focus on, and then communicating frequently with said group, there are still tons of other opportunities to get your name to the [...]

You’ve brainstormed. You’ve reached out.  You’ve made your visits. So once the framework has been laid down, what do you do next to get patients through your doors? The answer is simple. Communicate Frequently. I know, it seems obvious.  But really –this is the biggest key to success in building better relationships.  Connecting to a [...]