Just about every potential patient is researching you online before they call to schedule an appointment.  Getting on the front page of Google has never been more important and we’ve written a lot of free tips for doing so in our Practice Management blog.  Yes, you can pay to get on the front page, but doing [...]

You may or may not have heard that as of May 30, 2012, Google Places is no more. Don’t panic, you and 80 million other Google Places pages aren’t gone – they’re just different. Things are changing, but all of your hard work will not be completely erased in the name of social integration. Google [...]

It seems that everyday there is a new website out there offering patient evaluations about their experience at your office.  A few weeks ago we noticed that Vitals.com had started posting video reviews on select specialties.  Depending on the depth of your experience, the reviews posted by your patients (or often disgruntled employees or possibly [...]

So you’ve already worn it once.  Does that mean you can’t wear it again?  You spend a lot of your hard earned money on your marketing materials and marketing campaigns.  Heck, people like me tell you that you need to spend money to make money.  And, it’s true – you need brochures, bio cards, fliers, [...]