What We Do

Did You Know: Inbound marketing reduces your average cost per lead by $230 and cost 62% less per lead than an outbound marketing program.

An Inbound Marketing Program will work within your existing marketing mix (or independently if you don’t market at all) to create more leads and generate more appointments.

Inbound Marketing Vs. Outbound (traditional) Marketing

Inbound Marketing = earning new patients by making yourself easily found and attracting potential patients to your website by consistently producing content like informational articles, custom videos, patient testimonials, newsletters, whitepapers, search engine optimization, social media marketing and other forms of content management.

Outbound Marketing = earning new patients and creating brand awareness by cold calling, direct mail, traditional advertising, sales fliers, spam, telemarketing, etc.

When using an inbound marketing strategy, your patients are finding you. They see you as an expert, read what others are saying and seek you out to schedule their next appointment.  When utilizing an outbound strategy that means that you are interrupting them – like standing on a chair and yelling, “Look at me, look at me!”

Inbound Marketing is also highly quantifiable – meaning that you can see exactly how many people are visiting your website, watching your videos, sharing your most recent article and scheduling an appointment.  Outbound marketing is typically measured in total impressions and brand awareness.  Inbound is easy to adjust, reacting to what the real-time data is saying. Whereas it’s often too late to make changes to your outbound program because once you figure out it’s not working, you’ve already spent your budget printing items and attempting to gain impressions.

According to HubSpot (known for coining the term ‘inbound marketing’), inbound marketing is especially effective for small businesses that deal with high dollar values, long research cycles and knowledge-based products. In these areas prospects are more likely to get informed and hire someone who demonstrates expertise.

What We Do

At Insight Marketing Group, we design, implement and manage effective inbound marketing programs to help you put more quality patients in your waiting rooms.  If you are currently running advertisements in the phone book, have a billboard, run advertisements in the newspaper or simply rely on your good name to get patients in the door, then we can help!  And, if you think it’s too expensive then think again.  Call us today at 407.382.5660 for a custom quote.

Our Services Include:

Contact us for a FREE Custom Quote and begin earning new patients today!