Getting Your Practice on the Front Page of Google
Posted by Insight Marketing Group on June 27, 2012 · 4 Comments
Did you know that 75 percent of searchers don’t go past the first page of Google search results? Yes, 75 percent. That being said, the next point is pretty obvious: you need to be on the first page of Google if you want to grow your practice. But how can you get your website to rise to the first page of Google.
How Google Works
Before we get into all the fun (read: necessary) tips to get your website ranked on the first page of Google, let’s start by discussing a bit about how the world’s largest search engine actually works.
We’re all familiar with the end result, you type in a phrase you’re looking for, let’s say “Dermatologist Orlando” for this example. Well, Google using an advanced algorithm to come up with these results. The process starts, however, on your computer screen when you’re either creating or updating content on your practice’s website.
You write a blog post, Tweet, Facebook update and create a page on your site (or add content to the web in any form really). Then, Google “bots” crawl the web, searching for new content and come across your additions to cyberspace. From there the page is indexed and Google estimates the page’s overall authority based on links. Fun fact: according to Hubspot, companies that blog have 434 percent more indexed pages than companies that don’t. These indexed pages help determine search rankings in that the more pages you have, the more lead’s you’ll see.
Once your content is checked against Google’s editorial policies, your content is ready to be found. As a user queries Google for “Dermatologist Orlando” the search engine suggests keywords and searches for synonyms of phrases you’ve typed to produce an initial result set – the front page of Google.
These results are then ranked by authority, relevance and several other factors, ideally to provide the user with the closest possible matches to what they’re looking for.
Now that we know how we arrive at the end result, let’s discuss tips on how to get there.
Getting Your Practice on the Front Page of Google
This is the first in our “Getting on the Front Page of Google” three-part article series. Our three part articles will cover:
As always, if you have questions or would like a free custom quote on how we can help your practice feel free to message us at twitter.com/DrMarketingTips or call 407.382.5660.
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