Reputation Management

Warren Buffet wisely said, “It takes 20 years to build a reputation and five minutes to ruin it.”

The key to managing your online reputation is NOT to put your head in the sand.  You need to be proactive if you are going to protect your reputation.  Your digital footprint, which is what potential patients are seeing (70% of your patients are going online before calling for an appointment), is out there and is taking on a life of its own with or without your help.

An Example of a HealthGrades.com review for a local physician.

Why Managing Your Online Reputation Matters:

  • More than 100 million people choose websites like Healthgrades.com to determine whom their physician will be – and that number is growing.
  • There is no real barrier or protection against those who would use the medium to attack rivals/competitors, flaunt grudges, etc. (think disgruntled patients or former employees).
  • 80% of shoppers change their purchase decisions for products and services based on negative reviews.
  • Your reviews and profile have an immediate impact on patient perception.
  If the page is unclaimed and the information is incorrect, it may be perceived that you are unprofessional or “out of the loop.”
  • Patients can review your location, your bedside manner, waiting times, etc.  These reviews, both positive and negative, will show up on the first page of Google as a first impression to your prospective patient.
  • You must claim and update your profile every 6 months to keep it current.

Our Reputation Management Program will:

  • Act as a first line of defense in protecting and improving your online reputation
  • Identify what is being said about you and your practice.
  • Take ownership of  and provide regular monitoring of 3rd party profiles about your practice.  We currently monitor more than a dozen physician rating websites for our clients and that number is constantly growing.
  • Establish a content creation strategy to improve organic search rankings and push negative comments down.
  • Work with your office to respond to negative comments and manage patient expectations.

Do not be fooled, there is NO AUTOBOT that can manage your reputation online.  You need a plan and you need a personal approach.

Some of Our Thoughts on the Subject:

To learn more about what we can do for your practice, click to see What We Do So You Don’t Have To.

For a Free Custom Quote, call 407.382.5660