by Jennifer Thompson, Insight Marketing Group Marketing a new physician for your medical practice can be a little intimidating.  There are a lot of expectations when a new doctor is coming onboard and when it comes to building a patient base for your new doctor, the expectations are on the marketing department to make sure [...]

Pick up the telephone.  This may sound fundamental but you’d be surprised at how many doctors will not pick up the telephone to say ‘thank you’ or just to say ‘hello’ to one of their top referral sources.  In fact, take a few minutes to pull a report (or write it from memory if you [...]

Some people out there will argue that traditional public relations as it was once known is dead (or, rather, dying a slow death). Others will say that traditional public relations has simply evolved – that the message is the same but the delivery of the message is what has changed significantly. Either way, if you’re [...]

Need more patients? Then market your practice!  It’s easy to get lost in the day to day of what’s going on inside the walls of your busy medical practice, but there are things going on in the outside world that are on everybody’s mind. Consider creative ways to become top-of-mind with your potential patients and [...]

With as much work as we do helping to manage the online reputations of our physician clients, it is critical that practice managers focus not just on doctor bedside manner but also take a look at their front line employees as well.  Just this past week we had a client who received a very negative [...]