INSIGHT MARKETING GROUP HIRES MICHELLE HENTZELL AS DIRECTOR OF MARKETING
Former Head of Pharmacy Marketing for Insurance Giant to Provide Business Clients Customized
Strategic Marketing Plans, High Return on Investment
(Orlando, FL) January 9, 2009 – Insight Marketing Group announced today that Michelle Hentzell will join them as their new Director of Marketing. Hentzell brings more than 10 years of marketing and public relations experience to her new position, most recently coordinating and managing a $200 million marketing budget for the pharmacy division for one of the world’s largest insurance companies.
As Director of Marketing she is responsible for developing and managing targeted marketing campaigns, both direct-to-consumer and business-to-business, for new and existing business accounts for the company. She has an extensive healthcare background with a track record of increasing market share, volumes and revenue through various marketing programs. Hentzell has firsthand experience in all areas of public relations, strategic development, marketing and advertising campaigns, copywriting, media buying, community and media relations, and special events coordination.
“I am thrilled with the opportunity to get back to my roots and help small businesses to large corporations grow, expand and thrive,” says Hentzell. “It was extremely challenging and rewarding to work on the large corporate side of business, but I am excited to help businesses, large or small, and physician practices meet their marketing and advertising goals.”
“With Michelle’s help we will be able to more effectively assemble customized programs designed specifically to meet the needs of individual businesses and healthcare practices,” says Jennifer Thompson, president of Insight Marketing Group. “We couldn’t have asked for anyone better to join the team moving forward into 2009.”
Michelle has her Bachelor of Arts degree in Advertising and Public Relations with a concentration in Marketing. She is also trained in Lean Six Sigma as a Green Belt.
About Insight Marketing Group
Insight Marketing Group (IMG) is Central Florida’s premier business development agency specializing in healthcare and owned-operated companies. With boutique services customized for each individual client, IMG provides a full range of strategic marketing planning, business and referral development, creative services, promotional campaigns, partnership development, corporate communications, direct mail campaigns, and special events planning. IMG owns and operates a monthly print magazine, the consumer publication Insight East Orlando. To learn more, visit http://www.InsightMG.com.
###
