You’re the one who did it and now it’s time to own up to it.  What could I possibly being talking about?  Well, you (or one of your staff perhaps) went out there and started a Facebook page or a Twitter account or built your website, etc.  Now, you need to take responsibility for what [...]

Let’s be honest with each other for a second: waiting around is a large part of the patient experience when they come to your office. I know, I know – you do everything you can to maximize efficiency and minimize wait times for patients – who doesn’t? The fact of the matter is they still [...]

Without fail, one of the cheapest, most effective ways to market and grow your practice is through targeted email lists. These lists, generally speaking, are developed by your office for the sole purpose of informing recipients about what’s going on in your practice. No matter what strategies you’re currently using in your marketing mix, if [...]

By: Shawn Rowell Oh how far we have come in cellular technology! It seems like just yesterday that my dad proudly boasted to his employees, “My new phone even has caller ID!” Not long ago, simple features like free caller ID and voicemail were huge leaps in wireless technology. Now, his phone has a two [...]

By Lee Hart With two months of hurricane season behind us, we have our business continuity plans in place and are well prepared for disaster, right? If this is not a true statement for your business, then take note… All of this talk about disaster preparedness is for purpose. As we have highlighted in this series [...]