You’ve most likely heard the old sales cornerstone that it’s cheaper to keep a customer than it is to acquire a new one. That’s just the way it is, and the same holds true for patients. One of the easiest ways to grow your practice without increasing marketing costs tremendously is to market to your [...]

Running your own medical practice is like running a business, at least as far as cash flow is concerned. You want to bring the most dollars in while limiting the amount of dollars going out. It’s that simple. That’s why I cannot stress enough how important it is that you cross market what your office [...]

Let’s face it: information is power. As cheesy and over-used as that phrase is, it’s hard to deny. It has the power to make or break your practice, but in this day and age, the name of the game is information control. There are plenty of ways to control the information that comes in and [...]

When was the last time you called your office and tried to set up an appointment? When did you last sit in the waiting room simply to observe what the experience is like from a patient’s perspective? If you’re like a lot of area doctors, you probably haven’t done that anytime within the past, oh, [...]

For this month’s medical marketing column we sat down with President of Orlando-based Insight Marketing Group, Jennifer Thompson. Insight specializes in healthcare practice related marketing, specifically in relation to how to increase referrals and online presence. The following is a transcript of an interview with Thompson discussing various methods and tips to improve your practice’s [...]