Another year, another “hot for 2012” article. I know, the idea may be older than your tried and true New Year’s Resolution to lose weight, but each year brings with it new challenges and innovations for marketing your medical practice. In today’s digital world, a lot of the trends emerge from the usage and wider [...]

Creating content for your website is essential to help you achieve the highest possible organic rankings in search engines. If you think content creation is for the birds, you’re right. It’s for the really smart birds that get lots of traffic on their site. In this day and age, content is king. Roughly 68 percent [...]

Let’s be honest with each other for a second: waiting around is a large part of the patient experience when they come to your office. I know, I know – you do everything you can to maximize efficiency and minimize wait times for patients – who doesn’t? The fact of the matter is they still [...]

You’ve most likely heard the old sales cornerstone that it’s cheaper to keep a customer than it is to acquire a new one. That’s just the way it is, and the same holds true for patients. One of the easiest ways to grow your practice without increasing marketing costs tremendously is to market to your [...]

Without fail, one of the cheapest, most effective ways to market and grow your practice is through targeted email lists. These lists, generally speaking, are developed by your office for the sole purpose of informing recipients about what’s going on in your practice. No matter what strategies you’re currently using in your marketing mix, if [...]