You obviously want to leverage social media networks like Facebook and Twitter to work for your practice and help you grow your patient base, right? Of course you do. But, it’s imperative to balance the benefits and risks of social media to ensure proper HIPAA compliance. Some of the main benefits of social media for [...]

Ready to take the next step in controlling your online reputation? Our latest book, “Marketing Your Medical Practice Vol. 2: Managing Your Online Reputation” is out now and available on Amazon.com. Here’s a description of the book and what you’ll learn from reading: Patients are looking at you more closely than ever before. They have [...]

ORLANDO, Fla. (July 31, 2012) – Insight Marketing Group announced the launch of their Online Reputation Management Subscription Service today, allowing physicians to pay a low monthly fee and have dozens of the most popular physician rating profile websites claimed, managed and monitored. The program is meant to take the hassle away from physicians of [...]

Running your own medical practice is like running a business, at least as far as cash flow is concerned. You want to bring the most dollars in while limiting the amount of dollars going out. It’s that simple. That’s why I cannot stress enough how important it is that you cross market what your office [...]

Jennifer Thompson, president of Insight Marketing Group, was a featured guest columnist in the medical-oriented publication Florida MD for the month of April. The public relations focused article marks the first entry into an ongoing series in the magazine in which Thompson will profile various aspects of medical marketing for area healthcare providers. “Doctors and [...]