Tried and true, print advertising is a staple of business marketing plans for a bottom-line reason: it works! But in order to be successful, it needs to be done right. Marketers who do their homework in terms of publication selection, commit to a consistent campaign, and offer a call-to-action for customers, will reap the biggest [...]

Customer relationship management (CRM) software is an essential element in today’s business world. Business success is not only determined by product quality, but is also determined by the management of existing customer relationships. Customers drive business, after all. Back in the day, an owner-operator would keep all this information in his head, but now there [...]

Do you read Insight Business Update and ruminate over the articles, adding in your own business experiences? Do you have a flair for the written word? Perhaps you have a new and interesting perspective to share? If so, we want to talk with you! Insight Business Update is currently ramping up its 2008 editorial calendar, [...]

By: Sara Bridget Au Maro Onokpise, CEO and Founder of Success For Tomorrow, Inc., always knew he’d one day be a guest on CNBC’s The Big Idea with Donny Deutsch, he just didn’t know when. “I am a huge fan of the show, so mentally I had always envisioned myself being on,” relates Onokpise, of [...]

By: Bob Brown The American tradition of giving typically peaks during the holiday season. Businesses and individuals alike donate goods, money and time to various local nonprofit organizations so those in need have the necessary elements to help get them through the holidays. As our community grows, so does the number of people in need. [...]