Pick up the telephone.  This may sound fundamental but you’d be surprised at how many doctors will not pick up the telephone to say ‘thank you’ or just to say ‘hello’ to one of their top referral sources.  In fact, take a few minutes to pull a report (or write it from memory if you [...]

You may or may not have heard that as of May 30, 2012, Google Places is no more. Don’t panic, you and 80 million other Google Places pages aren’t gone – they’re just different. Things are changing, but all of your hard work will not be completely erased in the name of social integration. Google [...]

It seems that everyday there is a new website out there offering patient evaluations about their experience at your office.  A few weeks ago we noticed that Vitals.com had started posting video reviews on select specialties.  Depending on the depth of your experience, the reviews posted by your patients (or often disgruntled employees or possibly [...]

If you or your office is already on Facebook, chances are, you’ve seen the trendy new “timeline” layout that many users are updating their accounts with. Consider these folks early adopters, but as of April 1, you won’t have a choice. You’ll wake up to the timeline layout and there’s nothing you can do about [...]

So now that we’ve reviewed how to start building your new relationships (tip 1) and how you should communicate with them (tip 2), what’s next? Outside of carefully selecting a target group to focus on, and then communicating frequently with said group, there are still tons of other opportunities to get your name to the [...]