All Posts Under: General Business
Posted by Insight Marketing Group on May 18, 2012 · Leave a Comment
It seems that everyday there is a new website out there offering patient evaluations about their experience at your office. A few weeks ago we noticed that Vitals.com had started posting video reviews on select specialties. Depending on the depth of your experience, the reviews posted by your patients (or often disgruntled employees or possibly [...]
Filed under General Business, Sales & Marketing, Uncategorized Tags: content creation, content marketing, front page, Medical Marketing, practice development, ratemd, reputation management, strategy, tips
Posted by Insight Marketing Group on March 20, 2012 · Leave a Comment
If you or your office is already on Facebook, chances are, you’ve seen the trendy new “timeline” layout that many users are updating their accounts with. Consider these folks early adopters, but as of April 1, you won’t have a choice. You’ll wake up to the timeline layout and there’s nothing you can do about [...]
Filed under General Business, Sales & Marketing Tags: health, Marketing, Medical Marketing, physician, practice development, private practice, SMO, social media, strategy
Posted by Insight Marketing Group on March 15, 2012 · Leave a Comment
So now that we’ve reviewed how to start building your new relationships (tip 1) and how you should communicate with them (tip 2), what’s next? Outside of carefully selecting a target group to focus on, and then communicating frequently with said group, there are still tons of other opportunities to get your name to the [...]
Filed under General Business, Sales & Marketing Tags: health, Marketing, Medical Marketing, physician, physician referral, practice development, private practice, referral, strategy
Posted by Insight Marketing Group on March 13, 2012 · Leave a Comment
You’ve brainstormed. You’ve reached out. You’ve made your visits. So once the framework has been laid down, what do you do next to get patients through your doors? The answer is simple. Communicate Frequently. I know, it seems obvious. But really –this is the biggest key to success in building better relationships. Connecting to a [...]
Filed under General Business, Sales & Marketing Tags: health, Marketing, Medical Marketing, practice development, private practice
Posted by Insight Marketing Group on March 8, 2012 · Leave a Comment
We all know that any project worth completing takes a well-stocked “toolbox” to get the job done. Growing your business is no different. No “tool” alone will be a fix-all, but relationship building is one that will essentially grow your practice quickly, and with little money/expertise. The problem with this tool is that many medical [...]
Filed under General Business, Main, Management & Leadership, Sales & Marketing Tags: Marketing, Medical Marketing, physician, physician referral, practice development, reputation management, strategy