Branding and Graphic Design
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”
You might think of your brand as your ‘logo’ but it is much, much more.
In fact, your brand is a combination of your logo, your mission, your website, your marketing materials, your reputation and even your employees. It is what people think when they hear your name or see your logo. Your brand is your face to the world and it’s critical that you protect it.
At Insight Marketing Group, everything we do is done in an effort to protect your brand.