So you’ve already worn it once.  Does that mean you can’t wear it again?  You spend a lot of your hard earned money on your marketing materials and marketing campaigns.  Heck, people like me tell you that you need to spend money to make money.  And, it’s true – you need brochures, bio cards, fliers, [...]

The last time you did a search on your name or practice you most likely saw a listing with a star next to your name?  Maybe three out of five stars?  Or, an excerpt of somebody describing an experience at your office? Online consumer rating sites are popping up every day and your practice is [...]

You’re the one who did it and now it’s time to own up to it.  What could I possibly being talking about?  Well, you (or one of your staff perhaps) went out there and started a Facebook page or a Twitter account or built your website, etc.  Now, you need to take responsibility for what [...]

Ok, so you Google yourself one morning while sipping your cup of coffee and something shows up that is less than flattering about your practice.  It’s staring at you from the first page on Google and to make matters worse, your competitor has an advertisement about their practice on the same page. Online reputation management [...]

I watched a video on Mashable this a.m. with the CEO of DoSomething.org, Ms. Nancy Lubin. It was a video interview where Ms. Lubin discusses some of the work her organization is doing with teenagers – how they behave, communication trends, etc. At first glance this might not seem to offer much useful, relevant information [...]