Let’s be honest with each other for a second: waiting around is a large part of the patient experience when they come to your office. I know, I know – you do everything you can to maximize efficiency and minimize wait times for patients – who doesn’t? The fact of the matter is they still [...]

You’ve most likely heard the old sales cornerstone that it’s cheaper to keep a customer than it is to acquire a new one. That’s just the way it is, and the same holds true for patients. One of the easiest ways to grow your practice without increasing marketing costs tremendously is to market to your [...]

Without fail, one of the cheapest, most effective ways to market and grow your practice is through targeted email lists. These lists, generally speaking, are developed by your office for the sole purpose of informing recipients about what’s going on in your practice. No matter what strategies you’re currently using in your marketing mix, if [...]

Running your own medical practice is like running a business, at least as far as cash flow is concerned. You want to bring the most dollars in while limiting the amount of dollars going out. It’s that simple. That’s why I cannot stress enough how important it is that you cross market what your office [...]

Let’s face it: information is power. As cheesy and over-used as that phrase is, it’s hard to deny. It has the power to make or break your practice, but in this day and age, the name of the game is information control. There are plenty of ways to control the information that comes in and [...]