There’s a good chance your office doesn’t have a dedicated marketing department, or even a full-time marketing professional. If you’re like many practices in Orlando, marketing may be an added responsibility of the office manager or HR director. Of course, it’s better to have a full time person or consulting firm (just saying), but the [...]

You obviously want to leverage social media networks like Facebook and Twitter to work for your practice and help you grow your patient base, right? Of course you do. But, it’s imperative to balance the benefits and risks of social media to ensure proper HIPAA compliance. Some of the main benefits of social media for [...]

Google is the most common way current and prospective patients find more information about your practice. Do you know what’s in the first page of your search results? Research shows that less than 10 percent of searchers look beyond the first page, so it’s important to focus on your first-page presence. There are four key [...]

At our Orlando-based medical marketing agency office our clients are always asking about attending community health fairs. Where are they? Are they worth it? What do I need to bring? How many people are going to be there? The list goes on and the questions are well warranted, so we’ve become rather adept at answering [...]

Ready to take the next step in controlling your online reputation? Our latest book, “Marketing Your Medical Practice Vol. 2: Managing Your Online Reputation” is out now and available on Amazon.com. Here’s a description of the book and what you’ll learn from reading: Patients are looking at you more closely than ever before. They have [...]