All Posts By: Insight Marketing Group

Pay Attention to Physician Rating Websites

Posted by on May 18, 2012 · Leave a Comment 

It seems that everyday there is a new website out there offering patient evaluations about their experience at your office.  A few weeks ago we noticed that Vitals.com had started posting video reviews on select specialties.  Depending on the depth of your experience, the reviews posted by your patients (or often disgruntled employees or possibly [...]

5 Quick Tips to Manage Your Online Reputation

Posted by on May 18, 2012 · Leave a Comment 

1 – Find out what’s being said – Google Yourself The quickest and easiest way to find out what’s being said about you and your practice is to do a quick Google Search on your name. Sign up for Google Alerts and receive a weekly email with any new posts that include your name in [...]

Getting Results Vs. Making Noise

Posted by on March 28, 2012 · 1 Comment 

In the high-cost world of advertising, how do you know you’re spending your dollars in the right place? Tracking your advertising and marketing results is incredibly important to ensure your campaign is not only branding your medical practice (making noise), but it’s also driving viewers/readers to your office (getting results). Better still, if you know [...]

It Still Works to Go Grassroots

Posted by on March 27, 2012 · Leave a Comment 

You’ve developed a marketing plan and you feel confident is has all the potential in the world to benefit your practice.  Now what? Well, you’ll need to figure out how to get from point A to point B.  And, just like when you travel, you’ll need an efficient vehicle to take you and your practice [...]

Building Your Online Presence Presentation

Posted by on March 22, 2012 · 1 Comment 

How can you get your practice on the front page of Google? What can you do to increase your search rankings? Take a look at the presentation we put together below for our featured speaking opportunity at this month’s Medical Office Resources of Florida meeting to learn more. You’ll find a brief overview of how [...]