Free Resources2023-12-07T16:00:19+00:00

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Why Does Marketing Matter Anyway?

Simple. Because Patients Don’t Find You Like They Used To.

Last year alone, 77% of patients used search prior to booking an appointment according to Google.

In the age of self referrals, you have to be found when patients are looking for you. Once you are found, you have to establish trust and expertise in, oh, about five seconds or less to convert the searcher into patient.

If you choose to go the route of doing this yourself, the resources below can help get you up to speed on what’s going on in the world of marketing for medical practices – specifically on the digital front.

If you’d rather have us do it for you, reach out and let us know.

Our Latest Resources

Here’s a few of our most recent resources to help you attract and retain more patients.

What Clients Are Saying

“Insight is always one step ahead. It’s great to know that when I come to them with a new product or marketing idea, they’ve likely already researched it, vetted it, and can make an educated opinion on the best application of it for our practice.”

Samantha L. Flock, MS-HSA, ATC | Orlando Orthopaedic Center

“Insight Marketing Group is amazing – always making sure we stay relevant and progressive in all marketing efforts. They are on target every time making sure that we are on top of our advertising game. Patients love our website finding it welcoming and easy to navigate.”

MaryAnn Simmons | Pulmonary Care of Central Florida

“As our practice continues to grow and evolve, IMG is a key strategic partner. Their team helps us maintain our brand, leverage our online presence and reputation, and professionally introduce new services to our community. IMG does what we could never do alone.”

Celia Myres | Excel Hospitalist Partners

“Thank you so much for all you do. I can focus on treating my patients and know you have everything under control.”

Dr. Martin Schnell | Rapha Wound Care

“As our practice continues to grow and evolve, IMG is a key strategic partner. Their team helps us maintain our brand, leverage our online presence and reputation, and professionally introduce new services to our community. IMG does what we could never do alone.”

Barbara Melton | South Florida Orthoapedics & Sports Medicine

“LOVE working with all of you at IMG! You all go out of your way to make things so easy for us!”

Dr. Mark Alkass | Heart of Florida OBGYN