Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
7 Ways to Take Advantage of Cervical Health Month to Advertise Your OB/GYN Services
The annual observance of January as Cervical Health Awareness Month affords OB/GYN clinics a prime chance to highlight the significance of cervical health and advertise their services to the general public. Women's health professionals should consider using this opportunity to promote the full range of services they provide
Streamlining Your ENT Practice Website for 2024
The start of a new year signals a time of reflection and revision. It's a golden opportunity for your ENT practice to elevate its digital footprint, directly influencing patient trust and appointment bookings. Here's a blueprint for ENT practices ready to step into 2024 with a bang. 1. Homepage:
Niche Targeting: Shaping Your Specialty Pharmacy’s Marketing Strategy
As of 2023, the United States has approximately 1,651 accredited specialty pharmacy locations and is projected to grow significantly, with an expected compound annual growth rate of 35.4% from 2022 to 2027. This substantial growth rate highlights specialty pharmacies' expanding role and importance in the healthcare sector. If you’re
5 Essential Questions to Ask Before Investing in a New Medical Practice Website
Investing in a new website for your medical practice is exciting and critical. Before diving in, ensuring you're making informed decisions is paramount. Here are five key questions you should pose to your website developer before moving forward: Ownership and Control: One of the most fundamental aspects to clarify
Health Holidays: “Social Media Campaign to Promote Safe Toys and Gifts Month (ENT safety for children)”
As the holiday season approaches, gift-giving becomes a central theme. With December being Safe Toys and Gifts Month, it’s the perfect opportunity for ENT practices to inform and educate parents on the importance of choosing safe toys to protect their children’s ears, noses, and throats. Here's a focused social
Monthly Marketing Tip: “End-of-Year Analytics: What to Look For”
In today's digital age, marketing is about more than just crafting compelling campaigns and understanding the numbers behind them. For ENT practices, the end of the year provides a pivotal moment to evaluate the effectiveness of marketing strategies employed throughout the year. Here's a guide on which key metrics
