Just when you think you’ve finally gotten your head around why you need to be on social media (because it’s one of the most cost-effective ways to reach new patients and engage with current
About Jennifer ThompsonJennifer is co-founder and chief strategist for Dr Marketing Tips, a website designed to help medical marketing professionals market their practice better. She has owned her own medical marketing firm since 2006. She's a serial entrepreneur who wakes up every day at 4am ready to change the world. When it's time to recharge, Jennifer enjoys being on the water and dreaming up her next big idea.
Let’s be honest. There are dozens of reasons why you should be marketing, but you already know that. There are even more agencies out there willing to help, but you probably know that too.
Let’s just come right out and say it: customer service is as integral to your practice as your medical degree is. That’s right. Before you cry blasphemy, think about your office’s most vital assets (hint:
Take a look at where you are getting your best referrals now and work to strengthen those existing relationships. We see so many offices that assume they will always continue receiving referrals from their trusted
Are those pesky online ranking sites a thorn in your practice’s side? Or, are they quickly becoming one of your highest referral building boosters? Or, are you completely lost with no clue what I’m talking
Again, the best strategy is to have a strategy when trying to move up to the front page of Google. You don’t want to just start creating randomly and hope for the best. Ideally your
In recent years, social media has dramatically changed the way physicians can interact with patients. But what are the guidelines your docs should following when interacting with patients on social media account like Facebook,
Pick up the telephone This may sound fundamental but you’d be surprised at how many doctors will not pick up the telephone to say ‘thank you’ or just to say ‘hello’ to one of
Even if you’ve never done it before, hosting a health fair can be easy with the right plan in place. Here are a few tips to get your health fair off the ground: Organize a
Watch Out For Videos About Your Practice and Physicians on Vitals It seems that everyday there is a new website out there offering patient evaluations about their experience at your office. A while back we noticed that